Media Management

Media Management training is a cornerstone of Women in News. WAN-IFRA has established training partnerships with leading institutions in Africa and MENA to develop a customised curriculum for mid-level journalists and editors who are seeking the management and leadership skills to take on greater responsibilities within their newsrooms. WAN-IFRA has partnered with Frayintermedia to deliver the Women in News Media Management Foundation course in Africa. WAN-IFRA has partnered with the GAPP institute within American University in Cairo to deliver the Women in News Media Management curriculum for the MENA region.

Women in News – Media Management Foundation

Course Description

WAN-IFRA in partnership with frayintermedia has developed the e-learning Women in News Media Management Foundation course.  As an introduction to media management, it is intended for those who have limited experience in management; however, it will benefit even experienced managers by reminding them of the basics. 

There are 5 modules in total:

1. Leadership and management

The purpose of this module is to enable participants to gain insight into the role of leadership within a work context, and thus providing them with the skills and knowledge to add value to one's job. The expected outcomes include; explaining the concept of leadership, differentiating between leadership and management, analysing and comparing leadership theories, applying the different roles and qualities of leadership in a work context. 

2. Change management

This module explores strategies in keeping abreast of trends without compromising your business focus. The expected outcome from this module include; analysing own unit in terms of opportunities for innovation, demonstrating understanding of the techniques that promote creativity, developing a plan for creating an environment conducive to innovation, leading a team through a creative thinking process.

3. Finance for non-financial managers

Provides essential tools for the ability to assess the company’s financial practices. The expected outcomes include; A general understanding of methods and techniques for interpreting financial information, basic understanding of accounting and financial practices within the organisation, a basic understanding of methods and techniques for reading financial data from reports, the financial objectives of a business, the roles and responsibilities in financial planning.

4. Marketing and Advertising

Marketing and advertising form an integral component of any business, find out why and how to use this to your advantage. The expected outcomes include; monitoring the marketing environment and determining variables for marketing activities, distinguishing the role of marketing research and marketing information systems in investigating and understanding the operations of the market place, distinguishing characteristics of major markets, identifying influences on consumer behaviour in relation to marketing activities. 

5. Human resources including newsroom processes.

This module covers imperative skills for second level managers such as heads of department, section heads or divisional heads, and may have more than one team reporting to them. The expected outcomes include; demonstrating knowledge of the principles and processes of team building in workplace activities, getting agreement from team members on objectives, timeframes, rules and guidelines for participation, leading team to complete workplace activities.

Is the Course Certified?

 frayintermedia is accredited under the South African Media and ICT sector education training authority (MICT-Seta) for the delivery of the National Certificate Journalism. Currently, the Media Management Foundation course is in the process of further development in order to have it accredited as a recognised skills programme. This course is benchmarked as a post-secondary school qualification (NQF level 5) under the South African National Qualification Framework (NQF). 

How does it work?

Learners are granted six weeks to complete the e-learning short course. The course content uses a combination of text, videos and questions. There are five modules which include:

Learners must complete each of these modules, and complete an assignment to earn a WIN certificate. 

Each of the modules have the following sections with an average of 90 minutes spent online per module:

1. Introduction – provides background on the topic covered in the module

2. Key concepts – highlights the crucial concepts which learners are expected to understand

3. Reflection – reflection questions for learners to apply the concepts to their workplace to ensure they understand the content

4. Case studies – written and video case studies of women media managers who share their advice, based on the topic

5. Reading & resources – additional material for studying

6. Quiz (test) – each module includes a quiz, based on the content covered in the module and assesses the learner, based on prescribed assessment criteria required by the relevant sector education training authority (Seta).


Learners must complete the registration form at the beginning of the course and submit the following:

-certified copies of their identity documents or passports;

-certified copies of their qualifications; and,

-A copy of their CVs;

Both the registration form and documents are required for access to the course.

Completing the course

In order to earn their certificates, learners are required to:

1. Watch the course introduction video and read through the welcome note;

2. Watch all videos (average clip length 15minutes) and not skip through any of the content as they will be tested at the end of the module;

3. Score at least 80% on quizzes at the end of each module to be able to progress to the next modules;

4. Complete and pass each module to proceed to the next

5. Complete one module per week for the duration of the course to encourage learners to complete at least one module per week. Learners who fall behind on their weekly deadlines will be granted an opportunity to catch up

Please note that NO extensions beyond the course duration will be granted.


. SETA - “SETA” stands for Sector Education and Training Authority. They SETAs are responsible for the education and training and their job is to help implement the National Skills Development Strategy and to increase the skills of people in their sector.

. SAQA - The South African Qualifications Authority (SAQA) is a juristic person - that is an entity given a legal personality by the law. The South African Qualifications Authority Board is a body of 12 members appointed by the Minister of Higher Education and Training.

. NQF - The NQF is a comprehensive system, approved by the Minister of Higher Education and Training, for the classification, registration and publication of articulated and quality-assured national qualifications and part-qualifications.


Currently, Women in News partners with The American University of Cairo in Egypt to deliver media management training to participating editors and journalists.